At the dawn of the new millennium, the shares of fuel cell companies had gone through the roof. Fuel cells were thought of as the next big breakthrough technology, and it seemed as if large, new growth markets were just waiting to be exploited. But shareholders were mistaken, celebrating too early. The industry’s leading businesses stumbled over the immense cost to develop and introduce new technologies. Likewise, a lot of them were spread too thin, trying to serve too many markets with too many products at once. Instead of concentrating research on a few promising segments, some allocated resources to several – regardless of their potential.
Electric Transportation Is Not a Carmaker’s Privilege
The expansion of renewable energies in the transportation sector requires new types of propulsion and energy supply systems for all means of transport, as environmental hazards can have an impact on a country’s population, especially in metropolitan areas. Transportation on inland waterways shows enormous potential for improvement because today’s propulsion systems will not be able to comply