This year, the World of Energy Solutions will be taking place from 12th until 14th October in Stuttgart together with the green2market. The company Peter Sauber Messen und Kongresse GmbH initially tried to stage a “Dialog Forum for Environmental Psychology and the Economy” last year. Together with Angela Imdahl from the Imdahl Institute, initiator Peter Sauber had planned to hold an independent conference on this topic in November 2014. This project failed, however, because it didn’t manage to achieve the requisite number of registrations. The green2market 2014 was then canceled at short notice. However, Sauber and Imdahl immediately announced their intention to give the project a second try this year, because they view the topic to be a source of “exciting and valuable ideas.”

The green2market 2015 has the self-explanatory subtitle “Successfully marketing green products” and is affiliated to the WES on 12th October to enable the participants to benefit from synergy effects. This time, the initiators have made a bigger effort than before to address “green players” and environmental psychologists at this dialog forum.

This year, the World of Energy Solutions has chosen the Netherlands as its partner country. It isn’t without good reason that the Electric Vehicle Index from McKinsey has the Netherlands in second place; Telsa, for instance, has its European assembly site in Tilburg, where a second production hall is set to open in the summer of 2015. The province of Noord-Brabant thus organized the construction of a 100m² pavilion for the Netherlands at the Stuttgart trade fair in the fall. Another new development this year: the presentation of the f-cell award is to take place in the old Stuttgart riding hall at the Maritim Hotel.