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IAA 2015 – Where Electric Cars Bombed

IAA 2015 – Where Electric Cars Bombed

by | Dec 7, 2015 | Germany

Hybrid-IAA-2015-web

The focus of the IAA was on hybrid models

Connectivity and digitalization – these were the main topics of the International Automobile Exhibition (IAA), which took place in Frankfurt a. M., Germany, from September 17 to 27, 2015. Both the media uplink to the entire globe and digital premium offers appeared much more important than clean engine technologies. The announcements did include much on electric cars (more…)

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A pauper’s oath for the automotive industry

A pauper’s oath for the automotive industry

by | Nov 4, 2015 | Germany

Toyota-Mirai-IAA-2015

Toyota Mirai during IAA 2015

Seldom before was it evident just how big the gap between theory and practice can get than it was at the 66th International Motor Show (IAA). Indeed, in the run up to the IAA 2015, the show organizers, the German Association of the Automotive Industry (VDA) had said clearly and repeatedly that electric mobility would be a key topic again at this year’s event. In reality, things were very different, however: neither fuel cells nor battery powered vehicles proved to be a major topic at any of the auto manufacturers. Of those present, only Toyota made a clear focus on hybrid vehicles, presenting the new Mirai (more…)

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